Project Description

Corporate Tax Incentives

VISUAL IDENTITY • HUBSPOT DESIGN & DEV

Project Overview

A consulting company needed to refresh their visual branding. A new logo, Hubspot website, and marketing materials gave their team the tools they need to grow.

Website

Working with the marketing team, we created a website that serves as a powerful sales tool. By incorporating UX into the process, we identified content areas for multiple user personas – including users with little knowledge of the company’s services, users in the decision phase of their buyer journey, and CPA partners.

Multiple industry focused pages were created to provide additional inbound marketing opportunities. The vibrant imagery and modern layout reflect the innovation and energy CTI brings to their work, and helps them stand out in a conservative industry.

Marketing Materials

We extended the new visual branding, to digital and print assets to be used as part of the sales and inbound marketing process.

Portfolio